Icon | Ison Family Restaurants / CultureFire

CultureFire designs and facilitates corporate events focusing on communication and emotional intelligence. Part of their program requires the design of an icon representing the team that makes up each company. For their client, Ison Family Restaurants, I was asked to unite several elements into one icon: a circle for family, a star for excellence, a heart for passion, a compass for integrity, and fire for life.

This icon was so successful with the clients that one employee who took part in the event chose to tattoo the icon on themselves (image used with permission).

If Logotype and fonts were asked for, these are the ones I would suggest.

Ideation

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